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Case Study Style Guide

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Role
Lead UX Designer
Timeline
2024–Today

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I led the 0-to-1 build of a four-phase AI platform designed to automate and scale global marketing image production. The rollout established core architecture and delivered measurable impact.

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A scalable image-creation tool that lets merchandisers compose hero images, ads, and banners across marketplaces, languages, and dimensions.

12,000Impressions
5%CTR
  • Starting with users.
    Built relationships with merchandisers across regions and ran scrappy testing sessions.
    Research and insight gathering

    Research and insight gathering

  • Finding the right layout.
    Separated inputs from outputs while supporting 60+ marketplace configurations.
    Layout experimentation

    Layout experimentation

ScopeImagesManual time required
Prime Day 2025~8,000~50,000 hours
Seasonal sales~4,500~30,000 hours
New product launch~6,500~36,000 hours
Average month~1,100~6,000 hours
Full year 2025~120,000 images100k+ hours removed
Meta label + pill
In BuildInternal
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