Bruno Wong Marchena

Amazon

• •Led design of an AI-powered campaign production system that unified asset generation, localization, and publishing across 23 global markets for Amazon Devices. Replaced a fragmented manual workflow used by hundreds of specialists worldwide, generating ~8,000 images for Prime Day 2025 and replacing an estimated ~48,000 hours of manual work.
• •Designed AI Metadata Studio, an internal asset intelligence tool that structured device placement rules as model inputs, built a human-in-the-loop quality pipeline, and removed the designer bottleneck from the generation workflow entirely.
• •Directed design of a horizontal asset management platform serving five product lines simultaneously, reducing the metadata overhead required to route and publish each asset at global scale.
• •Contributed to the global launch of Inspire feed and AI review highlights surfaces, then designed an exclusive Smart Home version for Amazon Devices that shipped in 2023-2024 with an attributable ~2% lift in units sold.

Alto Pharmacy

• •Overhauled the patient medical questions flow in the Alto Assistant app, reducing inbound message volume by 38% and cutting per-order shipping costs by approximately $2. Care cost per shipment fell from $16 to approximately $10.
• •Built internal Care Specialist tooling that reduced communications per shipment by 18%, pushing the metric below 1.0 for the first time.
• •Rearchitected supply chain and fulfillment workflows, increasing inventory accuracy from 82% to 99%.

Patreon

• •Drove improvements to the creator benefit delivery system that moved satisfaction from 49% to 73% in three months.
• •Co-invented the Pledge Streak Filter (USPTO Patent No. 12,154,126, granted November 2024), a UI pattern that surfaces patron loyalty using ML-weighted billing history.
• •Led a three-week sprint defining the Patreon 2.0 benefit delivery architecture, securing executive buy-in and forming the foundation for Studio 2.0 and the 2022 roadmap.

Prox

• •Designed the product from zero to launch, achieving a 51% rebooking rate and 4.3/5 session rating in closed beta.
• •Led product storytelling and live demos that helped secure an $800,000 seed round.
• •Scaled design from a solo function to a team of six, establishing quality standards during rapid growth.

Instapage

• •Drove core product design across IA, analytics, and enterprise onboarding through Instapage's evolution into Postclick.

Carta

• •Refined core workflows across equity management, cap tables, document signing, and financing at an early-stage Carta.

Webgility

• •Started as a product designer and was promoted to design manager, leading a small team building ecommerce automation and accounting integration tools.

Hult International Business School

Universidad de Lima