Usually the only designer in the room. Lead design on engineering-heavy SaaS and B2B products.
I've automated global team workflows at Amazon, made medicine delivery more affordable for patients in healthcare logistics, and helped creators monetize their expertise.
Amazon Devices
UX Designer - Devices · Sep 2022 to Jan 2026
The four projects below are part of the same AI creative platform, spanning production, governance, localization, and review of marketing assets across 23 global marketplaces. Alongside them, I led the Smart Home vertical on Amazon's Inspire feed and explored new applications for AI-powered review highlights.
Image Builder
Designed the production system that let non-designers create and localize Amazon Devices marketing assets across 23 global marketplaces, replacing a workflow that previously depended on designers, translators, and manual production.
AI Lifestyle Compositor
Trained a generative AI model on Amazon Devices' own product photography, then built a human-in-the-loop review process to ensure every image met the bar. Lifestyle images convert 4x better than gradient backgrounds, and I enabled marketing teams to use them at scale.
Devices Component Asset Manager
Designed a central system for managing Amazon Devices' entire marketing image catalog, with search, QA, and metadata in one place, grounded in extensive research into how NA and Europe teams actually worked.
Slated to ship Q2 2026. Replaces external QA tooling and gives NA and Europe a single, governed catalog for the first time.
Devices Metadata Studio
Every image asset needed metadata to be usable by AI. The assumption was that entry had to stay manual, so I ran experiments on my own to prove it could be automated, shifting the roadmap toward AI-assisted workflows and cutting manual entry by design technologists.
Inspire Tab
Designed the ranking logic and feed rules that let Smart Home recommendations act on device compatibility and customer context automatically, without a human curator filtering every surface.
AI-powered Customer Review Highlights
Explored and designed new applications for Amazon's AI-generated review highlights to drive product discovery across the Smart Home category.
Contributed to the global AI-powered review highlights feature.
Alto Pharmacy
Designer · 2021 to 2022
Alto Pharmacy Internal Tools
Redesigned the operational tools behind Alto Pharmacy's fulfillment pipeline, reducing manual communication while scaling patient operations.
Alto Assistant App
Redesigned how patients ask medical questions, cutting inbound message volume and lowering cost per shipment while keeping the experience simple for patients.
Patreon
Sr. Product Designer · Creator Tools · 2020 to 2021
Benefit Delivery Tools for Creators
Redesigned how creators deliver member benefits, raising creator satisfaction from 49% to 73% and helping define Patreon 2.0.
Pledge Streak Patent
Invented a loyalty visualization system that was granted a USPTO patent and became part of Patreon's creator toolkit.
USPTO Patent No. US 12,154,126 B2, granted November 26, 2024. Inventors: Bruno Wong and Jennifer Pugh. Assignee: Patreon Inc.
Studio 2.0 Design System
Co-created Patreon's mobile-first design system, giving product teams a shared visual language and implementation roadmap.
Studio 2.0 handed over to engineering in January 2021 with a full rollout plan and executive buy-in. No conversion metrics to point to. What it produced was a shared design language, a four-tier component library, and an implementation plan the team could execute without me.
Prox
Founding Designer · 2019 to 2020
Prox
Designed and co-founded a marketplace connecting people with experts over live video, taking the product from idea to funded startup before COVID shut the business down.